For years, the produce industry has been accused of not telling its story. Historically, we’ve been heads down, focused on the work: planting, growing, harvesting, shipping, processing. We did it all with pride, but quietly.

The Community Alliance with Family Farmers (CAFF) at Machado Family Farms explored how practices like cover cropping and integrated sheep grazing improve soil health and reduce inputs in California walnut orchards. 

Biologicals aren’t a silver bullet, but they are a strategic tool that can support long-term resilience. These events share research and field practice, regulatory updates…

Featuring the sheep grazing in vineyards Field Days event at Solminer, insights from the SEPC Southern Exposure Conference, and sustainability compliance insights.

Integrating grazing animals into vineyard systems presents a viable strategy for improving soil health, reducing chemical inputs, and fostering a more resilient agricultural ecosystem.

From thought-provoking sessions to meaningful connections, the event underscored the importance of collaboration, leadership, and sustainability in the fresh produce industry.

THESIS is a science-based sustainability assessment tool that major retailers like Walmart, Costco, Kroger, and Ahold use to evaluate supplier performance.

Featuring highlights from the California Ag Leadership Board of Directors Meeting, the 45th EcoFarm Conference, our B-Corp recertification, and more.

The California Ag Leadership Foundation’s program (CALP) is a 17-month immersive experience designed to push participants beyond their comfort zones, fostering leadership, advocacy, and community impact.

We always encourage and help our clients set ambitious yet achievable sustainability goals, and we hold ourselves to the same standard. B Corp Certification is our way of demonstrating that we practice what we preach.

A central theme at EcoFarm 2025 was the balance between honoring traditional farming wisdom while embracing today’s innovations. As Dru Rivers of Full Belly Farm noted, “We are looking ahead and behind at the same time.”

This year, our focus is on growth and expansion, not only in our business but also in our ability to help the fresh produce industry navigate sustainability challenges with confidence and innovation.

As we step into 2025 at Measure to Improve (MTI), we're excited for the many opportunities for growth, collaboration, and innovation. This year's focus on growth and expansion reflects our commitment to scaling our impact and delivering meaningful sustainability solutions for the fresh produce industry.

We’re excited to share the 2024 highlights from our work on the USDA Climate Smart Grant. Together with our partners and network of growers, we’re creating a vibrant, sustainable future for agriculture from the field up.

As 2024 comes to a close, I’m reminded that sustainability isn’t a buzzword — it’s a way of doing business and is, and will be, integral to any business's long-term success.

Field Days are more than networking events; they are catalysts for change. These gatherings help stakeholders navigate challenges like climate variability, market demands, and regulatory shifts, ensuring agriculture remains viable and vibrant.

This rolling calendar highlights some of the best sustainability events, conferences, and workshops tailored to the fresh produce sector. 

Completing this year’s surveys is the perfect time to reflect on the process, learn from this years’ experience, and set yourself up for an even stronger reporting cycle in 2025.

By committing to sustainable practices, we not only protect the land and resources that nourish us today, but we also safeguard the future of food production. Together, we can build a healthier, more resilient system that benefits both people and the planet.

Understanding EPR has become essential for brands producing or distributing goods with plastic or other packaging materials. In this quickly evolving space, we’re here to provide an overview on EPR to help you get started.