2025 Strategic Planning: A Year of Growth and Expansion
As we step into 2025 at Measure to Improve (MTI), we're excited for the many opportunities for growth, collaboration, and innovation. This year's focus on growth and expansion reflects our commitment to scaling our impact and delivering meaningful sustainability solutions for the fresh produce industry.
Our annual Strategic Planning Meeting in early January provided the perfect opportunity to align on our mission, set ambitious goals, and strengthen team connections. Over three days of collaboration, we:
Welcomed two new team members, bringing fresh perspectives and insights.
Engaged in meaningful discussions to align on our mission and goals.
Strengthened team connections through facilitated team-building exercises, giving us deeper insights into how we work together and how we can better serve our clients.
Together, we're ready to make 2025 our most transformative year yet.
2025 Goals: Scaling Our Impact
To think I thought 2024 was a busy and productive year – and I am proud to report that we wrapped the accomplishments and the goals we achieved – but we wasted no time getting started with the new year.
We always advise our clients to set ambitious but achievable goals, and we've done the same for the year ahead:
Financial Growth: Expand our services and find efficiencies to grow our revenue.
Client Growth: Grow our client base and deepen partnerships with existing clients.
Innovative Solutions: Launch new service offerings, such as carbon market strategies and agronomic consulting, to help clients address complex sustainability challenges.
Team Excellence: Enhance professional development opportunities and implement performance-based incentives to support our team's success.
Leadership in Sustainability: Maintain our B Corp certification as a symbol of our commitment to values-driven work.
Strategic Planning in Action!
Building a Stronger Team
A key highlight of the meeting was our team-building exercises, including a DiSC Assessment designed to enhance collaboration and communication. This activity allowed us to:
Develop a shared understanding of each team member's strengths and communication styles.
Identify areas for growth and improvement to serve our clients better.
Strengthen relationships across our remote team, ensuring we're aligned for success in 2025.
Values Driven Growth
Our work at MTI is grounded in our core values: integrity, professionalism, collaboration, and excellence. These principles inspire us to deliver results that matter while fostering a supportive and innovative team environment.
As we navigate this year of growth and expansion, we're excited to support our clients with innovative solutions and expand our impact.
Since our founding in 2014, we've grown remarkably—and we're just getting started. Together, we'll continue to shape a more sustainable future for the fresh produce industry.
Stay tuned as we celebrate milestones and share updates throughout the year. Here's to a transformative 2025!
