For years, the produce industry has been accused of not telling its story. Historically, we’ve been heads down, focused on the work: planting, growing, harvesting, shipping, processing. We did it all with pride, but quietly.

The California Ag Leadership Foundation’s program (CALP) is a 17-month immersive experience designed to push participants beyond their comfort zones, fostering leadership, advocacy, and community impact.

This year, our focus is on growth and expansion, not only in our business but also in our ability to help the fresh produce industry navigate sustainability challenges with confidence and innovation.

As we step into 2025 at Measure to Improve (MTI), we're excited for the many opportunities for growth, collaboration, and innovation. This year's focus on growth and expansion reflects our commitment to scaling our impact and delivering meaningful sustainability solutions for the fresh produce industry.

As 2024 comes to a close, I’m reminded that sustainability isn’t a buzzword — it’s a way of doing business and is, and will be, integral to any business's long-term success.

By committing to sustainable practices, we not only protect the land and resources that nourish us today, but we also safeguard the future of food production. Together, we can build a healthier, more resilient system that benefits both people and the planet.

Retail giants like Walmart, Costco, Aldi, and Kroger have set clear expectations for their suppliers, and they’ve shifted from asking for sustainability to requiring it. This isn’t just another checkbox—it’s an opportunity to align with your biggest customers...

North Bay Produce announced that the cooperative is working on a comprehensive sustainability strategy focusing on climate-smart agriculture, reducing plastic packaging and engaging growers in environmental stewardship...

The Potato Sustainability Alliance (PSA) works at the intersection of growers, processors, and buyers to define, measure, and advance sustainability for the entire potato value chain.

Think of sustainability as your organization's "green print," a personalized map of where you are now and where you want to go.

When Walmart makes a sustainability commitment, growers, processors, and shippers along the supply chain feel it—often in the form of sustainability reporting requirements.