Reflections from SEPC Southern Exposure: Key Takeaways on Sustainability and Industry Trends
Nikki Cossio (Measure to Improve) with Nelia Alamo Markon
Attending the SEPC Southern Exposure conference for the first time was a valuable experience that gave me much to reflect on. From thought-provoking educational sessions to meaningful connections, the event underscored the importance of collaboration, leadership, and sustainability in the fresh produce industry.
The event’s theme, “Produce Means Family,” resonated with me personally and professionally. Traveling with Measure to Improve’s Director of Sustainability, Kieran Ficken-McNeice, and my sister, Nelia Alamo who is also in the produce industry, the conference reinforced how connected this industry is—not just in business but through relationships and shared experiences.
SEPC brought this sense of community to life, demonstrating that our work is not just about growing and selling produce but about the people behind it and the impact we collectively make.
Key Takeaways: Industry Trends & Sustainability Insights
SEPC’s Role in Leadership and Collaboration
SEPC fosters industry collaboration, innovation, and leadership by bringing together retailers, growers, foodservice leaders, and suppliers. Standout programs included:
Next Generation Leadership Academy – Recognizing and supporting future industry leaders.
Star Students Program – Introducing students to careers in fresh produce.
Step Up Retail & Step Up Food Service – Helping newcomers integrate into key market sectors.
These initiatives highlight SEPC’s investment in the future of our industry.
Lessons on Resilience & Reinvention with Chef Jeff Henderson
Hearing Chef Jeff Henderson’s journey from incarceration to culinary success was a major highlight. His story reinforced powerful lessons:
"It's never too late to become who you were meant to be."
"Food is a universal language that brings people together."
"Never let anyone tell you what you can’t do."
His work with at-risk youth through the Chef Jeff Project showcases how food can drive empowerment and opportunity.
Southern Roots Women’s Luncheon: Leadership & Growth
Olympic gymnast Dominique Dawes shared insights on leadership and perseverance:
"Check your ego at the door—teamwork drives success."
"Pain serves a greater purpose—embrace challenges."
"Success is about making an impact, not just accomplishments."
This luncheon reminded me of the power of mentorship and supporting women in leadership roles. It was also an excellent opportunity to connect with other women in the industry.
The Power of Produce & Sustainability
One of the most relevant discussions focused on how sustainability shapes consumer behavior and industry strategies. Moderated by Rick Stein (FMI), Panelists Anne-Marie Roerink (210 Analytics LLC), Laura Himes (Walmart), Jim Thomas (Sweetgreen), and Josh Waters (US Foods). Key takeaways included:
Consumers Expect Transparency – Millennials and Gen Z demand clear sourcing of information, influencing branding and messaging decisions.
Food and Packaging Waste Are Major Challenges – With 55% of Americans struggling with food affordability, solutions like dynamic pricing, improved packaging, and education are gaining traction.
Retail and Foodservice Leaders Are Investing in Sustainability – Walmart is prioritizing efficiency and waste reduction, while Sweetgreen is focusing on responsible sourcing and plant-forward initiatives.
These discussions reinforced that sustainability is no longer a corporate responsibility—it’s an industry expectation. There are clear opportunities to:
Optimize packaging and messaging to highlight sustainability efforts.
Implement food waste reduction strategies through better supply chain coordination.
Leverage storytelling to engage consumers in sustainability efforts.
The Future of Fresh Produce Sustainability
Despite economic challenges, fresh produce remains a high-priority sector, with sustainability continuing to grow as a key competitive advantage.
Produce sales exceeded $92 billion in 2024, showing steady demand.
Digital and e-commerce engagement are reshaping purchasing behaviors.
Sustainability is now a competitive advantage—brands prioritizing responsible sourcing and waste reduction are building consumer trust.
Final Thoughts: Industry Collaboration is Key
SEPC Southern Exposure reinforced the importance of education, leadership, and collaboration—values I uphold personally and through our work at Measure to Improve. Beyond business, it also reminded me that our industry is built on relationships, shared experiences, and a collective commitment to making a difference.
A special thank you to the SEPC team and Board of Directors for an incredible event and to Raina Nelson for the introduction to this remarkable association.
I look forward to applying these insights in our work at Measure to Improve.