Measure to Improve was founded in 2014 with a simple yet ambitious vision: shape a sustainable fresh produce industry that is resilient, healthy, collaborative, and prosperous.

Each month we share some of the most exciting things happening in produce and sustainability, helping you stay on top of the trends and giving you an inside peek at what we’re working on.

Consumers are increasingly demanding environmentally and socially conscious products. With sustainability demands here to stay, how can growers prepare to report their sustainability efforts?

Retailers such as Walmart, Kroger, and Whole Foods are beginning to require produce suppliers to implement IPM practices in their operations. IPM aims to control pest populations while maintaining yield and crop quality and minimizing negative economic, health, and environmental impacts.