MTI Launches Innovative Software Solution to Empower Growers in Responding to Buyer Surveys

Measure to Improve Launches Innovative Software Solution to Empower Growers in Responding to Buyer Surveys; Nikki Cossio, Landon Morris, and Diane Wetherington Comment

SALINAS, CA - In a bid to empower growers, Measure to Improve (MTI) is launching a software solution designed to help growers respond to Walmart and similar buyer surveys efficiently and effectively.

“The produce industry faces unique obstacles related to seasonality, multiple cropping systems, and complex production systems that make it more difficult to respond to surveys designed for a broad range of agricultural suppliers,” said Nikki Cossio, Chief Executive Officer and Founder of Measure to Improve. “After years of collaborating with our clients throughout the fresh produce supply chain, the critical need for an all-encompassing software solution to address these challenges became apparent.”